Xijiu Group visits Moutai Group for study and exchange: Grateful and forging ahead, working together to create a new future

At the end of the year, in the cold winter, the Chishui River is full of wine and love. On December 30, at the time of bidding farewell to the old and welcoming the new, Wang Diqiang, secretary of the Party Committee, chairman and general manager of Xijiu Group, led the Xijiu Group leadership team to visit and exchange with Moutai Group in the name of gratitude, and held a discussion with Zhang Deqin, secretary of the Party Committee and chairman of Moutai Group, Wang Li, deputy secretary of the Party Committee and general manager of Moutai Group, and other Moutai Group leadership teams, looking forward to the beautiful spring of Moutai and Xijiu, and imagining the bright future of Chinese sauce wine.

Discussion site

The Chishui River meanders along the river, carrying Moutai's "mountain-like responsibility" and Xijiu's "gentleman-like character and perseverance". The deep friendship between Moutai and Xijiu, which has lasted for generations, originated from the difficult entrepreneurial period in the 20th century, was determined when Xijiu's development was in danger, and continued in the surging tide of the times. This visit and exchange is a continuation of the tradition of Moutai and Xijiu visiting each other, a reflection of both sides' focus on development and shared corporate responsibility, and a sublimation of the friendship between Moutai's more than 40,000 employees and Xijiu's more than 15,000 employees.

Zhang Deqin's speech

The meeting pointed out that it is necessary to resolutely implement Xi Jinping's new era of socialism with Chinese characteristics and the spirit of General Secretary Xi Jinping's series of instructions and instructions, implement the decisions and arrangements of the provincial party committee and the provincial government without fail, jointly shoulder the responsibility of the mountains, jointly promote industrial prosperity, and jointly take the lead in making the central area of ​​Chishui River into the world's core production area of ​​Maotai-flavor liquor, show greater responsibility in building an important national liquor production base in Guizhou, and work together to write a new chapter in the practice of Chinese-style modernization in Guizhou.

Wang Diqiang's speech

The meeting believed that as brother companies separated by a strip of water, Moutai and Xijiu are rooted in the hinterland of the mountains. Over the years, the two sides have worked closely together and made progress together in promoting the development of the sauce wine industry and practicing social responsibilities, and have achieved many cooperative results and established a deep friendship. Moutai and Xijiu should jointly adhere to the bottom line of quality, adhere to ecological priority, seize overseas markets, make the business card of "Wine River" brighter and louder, and go all out to escort Moutai, the "aircraft carrier". Always remember the original mission, jointly assume social responsibilities, and seek happiness for the people in the Chishui River Basin. Cherish the hard-won development foundation and entrepreneurial atmosphere, and work together to promote Guizhou liquor to the whole country and the world, and contribute new strength to the economic and social development of the province.

The meeting reached a consensus that on the basis of close cooperation, the two sides will further do a good job in four aspects. First, jointly maintain the ecological environment of the Chishui River Basin and the quality reputation of sauce wine, with the high-quality development of enterprises, better serve the local economic and social development, and use practical actions to return the support and love of local people. Second, by strengthening exchanges and cooperation in technology, enterprise management, and cadre appointments, we can achieve complementary advantages and move forward hand in hand. Third, we should do a good job in sharing resources in channels, markets, internationalization, etc., learn from each other, learn from each other's strengths and make up for each other's weaknesses, and jointly build a market protection barrier. Fourth, we should share responsibilities. The liquor market is large enough. Both sides should work together to do a good job in the market, continuously meet consumer needs with high-quality products, culture and services, work together to enhance risk resistance, and work together to achieve more brilliant high-quality development achievements.

On-site discussion

This time, the participants reviewed the historical origins and friendship between Moutai and Xijiu, and jointly expressed the good wishes of both companies to achieve their own beauty and share the beauty. This book covers the century-old and precious friendship between gentlemen.

Before the meeting, Wang Diqiang and his party also visited Moutai China Wine Culture City, Technology Center, Winemaking Store and other places, and experienced the beauty of Moutai's technological innovation, production quality, green ecology, and brand culture.

Visit Moutai Technology Center

Moutai's song shocked the world, and Xijiu responded in the deep mountains. Moutai and Xijiu are connected by mountains and rivers, have the same cultural context, and are spiritually integrated. They have always been good neighbors and brothers with the same origin and the same heart and mind on the Chishui River. On the new journey, Xijiu is willing to rely on the people of the mountains with Moutai, continue the friendship of gentlemen, jointly lay out a new track for the sauce wine industry, lead the transformation and upgrading of the industry, accelerate the transformation from "selling wine" to "selling lifestyles", and continuously meet the growing consumer demand. In the competitive and cooperative development, jointly brew the sauce-flavored classics of "China Moutai·Fragrant World" and "Gentleman's Product·Oriental Xijiu", and strive to write a magnificent chapter in the high-quality development of Chinese sauce wine.

Gao Shan, deputy secretary of the Party Committee and chairman of the labor union of Moutai Group, Zhuoma Cairang, chairman of the Guizhou Moutai Charity Foundation, Shan Yanzhong, Wan Bo, Liu Gang, Tu Huabin, Wang Xiaowei, You Yalin, Jiang Yan, Xia Xuewen, Xiang Ping, leaders of Moutai Group and Moutai Liquor Co., Ltd., Zhong Fangda and Wang Zhiming, assistants to the general manager of Moutai Group; Li Guiqi, Zeng Fanjun, Zhao Youfu, Liu Anyong, Chen Qiang, Yang Gangren, Yang Weiwei, Li Mingguang, Ye Yanfei, leaders of Xijiu Group and Xijiu Co., Ltd., Jiang Maoping, Xie Yuandong, Hu Jianfeng, Li Xu, Chen Ping, general assistants and directors of Xijiu Co., Ltd. attended the meeting. Relevant department heads of Moutai Group and Xijiu Group attended the meeting.